Case Study: Moving Knix’s Amazon Business In-House

consultingamazonstartegyselling on amazon
Written By Aishwarya Rajasekar

Intro
In 2025, Knix transitioned its Amazon U.S. business from a retail partner to a fully in-house operation. This case study highlights how we accelerated the timeline, onboarded thousands of SKUs, and built the systems that now allow Knix to manage its Amazon channel with full control and profitability.

The Challenge

  • Limited visibility into daily Amazon operations

  • Higher partner costs with less control over advertising and content

  • Slower onboarding of new assortments

  • Reactive channel management instead of proactive growth

The Transition

  • Timeline: Originally planned for June 2025, but successfully accelerated to April 2025.

  • Assortment Onboarding: Added ~1,100 SKUs to Knix’s Amazon catalog.

  • System Integration: Connected Amazon Seller Central with NetSuite for automated inventory and reporting.

  • Logistics: Streamlined shipment creation to Amazon fulfillment centers.

  • Advertising: Negotiated reduced fees with a new ad agency partner.

  • Creative Control: Published the Knix Amazon Storefront and standardized A+ content.

The Results

  • Transition completed 2 months ahead of schedule.

  • Successfully executed April anniversary sale with a small but focused team.

  • Reduced partner fees and gained direct access to customer insights.

  • Improved speed of decision-making and full P&L ownership of the Amazon channel.

Why It Matters
This transition wasn’t just about saving money—it positioned Knix to scale sustainably on Amazon, own customer relationships, and align internal teams around Amazon as a core growth channel.

🚀 Interested in moving your Amazon business in-house? Work With Me

Aishwarya Rajasekar
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